Rossana Rosado has spent 19 of her twenty seven years in the New York media at El Diario La Prensa. She has been Publisher and CEO since 1999, overseeing the day-to-day operations of the oldest Spanish-language newspaper in the country where she is responsible for over $22 million in annual revenue.
Prior to becoming publisher Ms. Rosado was Editor in Chief of the paper where she also worked as a journalist in the early 80’s. She was the first woman to hold that position at the now 97 year old paper.
During her media career, Ms. Rosado has been a reporter at El Diario-La Prensa where she covered The Bronx, City Hall, and wrote a weekly column. In 1988, she joined WPIX, Inc. as a producer of Public Affairs programming. She was later promoted to Public Service Director, responsible for the creation and placement of hundreds of Public Service Announcements on the air. She won an Emmy in 1992 for the production of a series of PSA’s featuring organization which helped children.
In 1992 she was appointed Vice President for Public Affairs at the Health & Hospitals Corporation for the City of New York. She spent three years working for both the Dinkins and then Giuliani administration in the same post.
Her prior experience includes positions at WCBS-AM and FM radio, and WNYC-TV 31.
Her many awards include an Emmy, a STAR award from the NY Women’s Agenda, and a Peabody Award for Journalism. She served on Mayor Bloomberg’s transition team in 2001 and as one of six co-chairs for Governor Eliot Spitzer’s transition team in 2006.
She currently serves on the board of the New York Women’s Foundation, 100 Hispanic Women of Westchester, Repertorio Español and co chairs a capital committee for the Caribbean Cultural Center. She’s also an advisor to The Fortune Society and she served on Governor Paterson’s Task Force on Juvenile Justice from 2008 – 2009.
She is married and the mother of two17 and 20. She received her B.A. in Journalism from Pace University in White Plains, New York.